The world is changing. We are going forward and not going backwards. This is evident in that San Diego businesses are trying to adapt to meet the demands of plant-based meat. Plant-based meat is on the rise due to the impact of animal foods on the environment. As the world slowly learns the truth about animal agriculture and the effects of animal foods on your health, plant-based diets such as veganism will be on the rise. There will be more demand for Beyond burgers, Impossible Burgers, and veggie burgers.
Plant Power Fast Food Is Expanding
The article also said that San Diego-based fast food chain Plant Power Fast Food will be expanding to four new locations in Southern California in the next 16 months. The fast food chain was founded in 2016. Currently, Plant Power has current locations in Ocean Beach, Encinitas, Redlands, San Diego State University, and Long Beach. Supposedly, there will be new locations in Riverside, Orange County, the Inland Empire, and another location in San Diego. I have been to the ones in Ocean Beach, Encinitas, and San Diego State University. When I went to the SDSU one, I was attending a public speaking event by vegan doctor Michael Klaper. Dr. Klaper talked about the importance of a vegan diet and the fact that medical schools do not include nutrition in their curriculum or that they have at least a nutrition class but it is the only one in the medical school curriculum. He also debunked low-carb diets such as the keto diet and the Atkins diet. I enjoyed hearing Dr. Klaper speak while I was enjoying a vegan cheeseburger and french fries. The event provided me the opportunity to meet other vegans, vegetarians, pescetarians, and others who are curious about a vegan diet. As Mitch Wallis, President and Co-CEO of Plant Power said,
“Consumers are enthusiastic about embracing a healthier, more sustainable take on traditional fast food. Fast food doesn’t have to be unhealthy for our bodies or bad for the planet. We’re here to demonstrate that there’s a better way.”
I am optimistic that Plant Power is going to expand all across California. The only thing that Plant Power needs to improve on is making their food less expensive.
Before The Butcher Sharing Market With Beyond Meat And Impossible Foods
Although Beyond Meat and Impossible Foods are dominating the market, a San Diego-based company called Before The Butcher has been selling their products nationwide at Ralph’s and other supermarkets. Before The Butcher offers a line of plant-based meats called UNCUT. The target audience isn’t just vegans, but also people who eat meat. Danny O’Malley, President of Before The Butcher said,
“We estimate more than 80 percent of our consumers are actually meat eaters.”
Vegans Still A Minority Despite Plant-based Meat Market
Despite the rise of plant-based meat, vegans are still a minority. It could be that a lot of restaurants are still behind in regards to providing vegan options. Other factors also include no social support from family and friends. I imagine it was harder back when the plant-based meat market has not took off yet. But even with the booming of the plant-based meat market, vegans are still rare. Most of the customers buying the plant-based meats are actually people who eat meat, pescetarians, and vegetarians. Vegans are buying it too, but the booming market would mean more people becoming vegan. It still is not the case yet. But I am hopeful that veganism is slowly on the rise. Now that the plant-based meat market made is easier, it is most likely more people will become vegan. At least here in San Diego, veganism seems to become more popular here and San Diego is one of the top cities for veganism.